Know the Product
The product knowledge platform for industrial parts.
Identify the part, find the equivalent, and complete the order, so your whole team can answer with confidence.
Product discovery
Customers call with a worn part and no model number.
Any rep can find the exact part, not just your best expert.
Answer first. Win the order.Cross-referencing
The brand they asked for isn’t on your shelf.
Find the true equivalent you stock, and keep the sale.
Sell from your own shelf.Cross-selling
The customer orders one piece of a repair.
Add all the parts that go with the original order.
Increase your order values.How it works
Every inquiry, answered like your best expert would.
The nameplate is blank. Your rep still has the answer.
Araday asks only the questions needed to land on the exact, orderable manufacturer part number, the way your most experienced person would.
One bearing. Equivalents across every major brand.
Direct interchanges, clearly separated from close-but-not-exact substitutes, so you can sell what you stock with confidence.
Explore cross-referencing →They asked for a housing. The repair needs more.
The insert, adapter sleeve and locknut belong on the same order. Complete the repair in one order, and increase your order value.
Why this is hard
The part number is often gone, or wrong.
Exact part: Gates 8MGT-1000-21
Exact part: Fanuc A06B-6066-H008
Exact part: B7026C.TPA.P4.K5.UM
Built for distribution. Building on the systems industrial distributors run today: Epicor, Infor, SAP, Oracle NetSuite, Microsoft Dynamics 365, Acumatica, DDI System and more.
Blog
We’re writing about part identification, cross-referencing, and the product knowledge gap in industrial distribution.
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Product Discovery: What Identifying Industrial Parts Looks Like
Most industrial orders start without a part number, and at most distributor branches one person works out what the customer actually needs.
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Part Forensics: Reading a Spindle Bearing Number
A customer reads you “B7026.” The box is long gone. To order the right spindle bearing, you need six more answers; the customer doesn’t…
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The Industrial Product Data Problem, Explained
Industrial product data is everywhere but understood almost nowhere. Why it never standardized, and what that costs distributors.